The Great Elmayer

How should one present oneself properly? How can one avoid missteps? And where can one learn how? The Great Elmayer explains what matters in everyday interaction. From first introductions to formal dinners, from birth announcements and dress codes to correct forms of address and proper conduct at a funeral, The Great Elmayer spans a vivid spectrum of sensible, contemporary etiquette guidelines for European daily life.

Whether you are attending the Salzburg Festival, presenting a business card with perfect form in Singapore, or simply enjoying a bite of bread in a fine restaurant—how does one be a good guest and an even better host; what matters to people with disabilities; what does “Black Tie” on an invitation mean; who offers whom the informal “du”? In many situations, rules help. They are called etiquette. The Great Elmayer is a confident guide in all of these matters. After all, it always comes down to one thing: how can we treat one another in a way that makes everyone feel comfortable—both in private life and at work.